The GfK Group

The GfK Group is one of the largest market research companies in the world. The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients in industry, retail, the media and the service sector need for their decisions.

GfK. Growth from Knowledge

Purchasing power: Europe remains divided

November 13, 2008 – Europeans have an average of EUR 12,500 per head to spend on consumer goods in 2008. more >>

GfK Group – growth continues in Q3, despite financial market crisis

Nuremberg, November 11, 2008 – The GfK Group recorded satisfactory results in the third quarter of 2008, despite the global financial market crisis. The pleasing sales growth for the Group highlights the fact that the market research sector is more resilient to crisis than other sectors. GfK’s business model, which focuses on three sectors, Custom Research, Retail and Technology, and Media, facilitates growth while ensuring risk diversification. more >>

Consumer climate defies financial crisis

October 28, 2008 – In spite of the financial crisis and some turbulent times on the stock markets, the consumer climate for October appeared to stabilize at a low level. By contrast, economic expectations and the propensity to buy both fell. The indicator for November is therefore forecasting 1.9 points after a revised value of 1.8 points for October. more >>

Smokers retreat as non-smokers advance

October 24, 2008 – German consumers have widely differing reactions to the national smoking ban in the F&B sector, which is now in force in all German states. As a result, regular smokers are frequenting pubs, clubs, cafés and restaurants much less than before, but of course this decline in customers is less evident for non-smokers. more >>

How do Slovaks perceive the financial crisis?

Bratislava – October 23, 2008 – the expanding global financial crisis is becoming a subject of interest for increasing portion of the Slovak population as only 5% of the polled respondents say it is irrelevant to them. At the same time, half of all people in Slovakia admit slight concerns in relation to the news about the crisis in the USA and its recent expansion to Europe. Another third of the Slovak population feels deep concerns based on the news. Despite these figures, Slovaks tend to be slightly optimistic when it comes to potential impact of the crisis on the Slovak economy. These are some of the findings of a survey conducted recently by GfK Slovakia on a sample comprising 500 respondents. more >>

First nine months 2008

Q3 E Download the full interim report for the first nine months 2008 as pdf.

USA: The AP-GfK Poll

The Associated Press, the largest source of independent news and information, has partnered with GfK Custom Research North America to form the AP-GfK Poll.

4th GfK International Telecom Conference

Telecom On 29th January 2009, GfK Retail and Technology is once again hosting its International Telecom Conference in London. The event named 'The Future of the MobileWorld - Your tool box for Mobile World Congress 2009' will provide delegates with relevant insight for a successful Mobile World Congress.

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